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Our Brands​

​We build branded propositions based on insight, customer segmentation and a strong food offer, tailored to the demographic profile of our on-site customers.

We follow a tried and tested five-step formula for evaluating our clients' needs directly aligned to the customer mix at their sites:

1.Establish client goals and objectives

2.Customer insight research to establish requirements

3.Selection of food offers matched to insight findings

4.Selection of service delivery e.g. restaurant, coffee bar and brand format suited to the customer profile

5.Develop proposal to match requirement

Our three customer brand formats have been carefully developed to cover every client site and demographic profile. They are:

•Original Food Company - suitable for a customer base who fall into our customer categories of 'Accomplished & Driven' or 'Business Professionals'

•Made - for our 'Young & Mobile' customers

•Bite - for our 'Manual & Technical' customers

  • Copyright Aramark Limited 2013
  • Aramark Limited 250 Fowler Avenue, Farnborough Business Park, Farnborough, Hampshire GU14 7JP